Damansara

I first came to know this word DAMANSARA in 1977 when I joined ICI (Imperial Chemicals Industries) headquartered on the 10th and 11th floors of Wisma Damansara. This 12 storey office building, built in 1970 was the first of its kind to be built in the prestigeous real estate location in KL named Damansara Heights.
The British High Commision occupied the top floor which can only be reached by special dedicated lift from the basement. Today this building is due to be torn down to be incorporated into the proposed modern Damansara City Complex.
Damansara is one of the 36 subdivisions of Petaling Municipality in Selangor. It is named after the Damansara River which runs from Sungai Buluh to Shah Alam. Over the years, Damansara Heights has gained a very strong market branding and perceived high market value, there are so many places now tag on this name to enhance their status and prestige.
Let me try to list them (not in any particular order):
Damansara Utama; Damansara Jaya; Damansara Perdana; Damansara Uptown; Damansara Damai; Damansara Impian; Damansara Idaman; Damansara Legenda; Damansara Kim; Damansara Indah; Damansara Intan; Bandar Sri Damansara; Ara Damansara; Kota Damansara; Mutiara Damansara; Bukit Damansara; Jalan Damansara; Flora Damansara; Taman Bukit Damansara; Villa Damansara; Sunway Damansara; Pelangi Damansara; Lebuh Raya Damansara....
There is however two such places which have disappeared to make way for one of the existing Damansara..... they were the Damansara Village and the Damansara Estate (of rubber and oil palm).
The other name that is catching on is Saujana...
Someone somewhere will come up with the ultimate enhancement by naming something Damansara Saujana or Saujana Damansara!!
What is in a name you say?